Students Making Sense of a New Landscape: Name Image and Likeness in College Athletics
The Billion-Dollar Industry of College Sports & NIL: Name Image Likeness Name Image Likeness (NIL) – Taking Unfair Advantage of Student Athletes. College sports is a billion-dollar game. In fact, the U.S. Department of Education estimates that college sports generate more than $14 billion dollars of revenue each year from ticket sales, TV deals, and sponsorships. But prior to 2021, only the universities and coaches were able to cash in on this billion-dollar industry. Student athletes, on the other hand, were unable to earn compensation for commercial use of their name, image, and likeness. This meant that student athletes were… Read More