Trademark Dilution

Charbucks – Trademark Dilution ? Trademark Dilution – Is the use of the term “Charbucks” by a coffee company trademark dilution of the famous “Starbucks” coffee mark? The United States District Court for the Southern District of New York said that the use of “Charbucks Blend” and “Mister Charbucks” marks by Black Bear (a coffee company and micro roastery) had not been sufficiently proven by plaintiff Starbucks to be trademark dilution under the Lanham Act.  Plaintiff then appealed to the United States Court of Appeals for the Second Circuit. Trademark Dilution is addressed by the Lanham Act.  Condensing a somewhat… Read More