Trade Dress Rights – Beyond Words & Logos
Trade Dress Rights – Beyond Words & Logos Trade Dress Rights – Trade dress is a form of intellectual property. Trade dress is the visual element or aesthetics of a product or its packaging. Trade dress can be the visual appearance of a product or packaging that signify the entity behind the product to consumers. Think Coca-Cola. Think about that green Gecko lizard commercials (the trade dress) behind the Insurance Entity: GEICO. Trade dress is often divided into two categories: product packaging and product configuration. TWO EXAMPLES – Trade dress rights have been granted to the physical shape of Coca-Cola’s… Read More