Supplemental Registration – Pros & Cons – Online Retailers
Pitfalls & Benefits of Owning a Supplemental Registration it you are an Online Retailer. Supplemental Registration – The United States has two trademark registers: the Principal Register and the Supplemental Register. Online retailers, most notably Amazon’s brand registry, have primarily given preference to the Principal Register. This is because registration on the Principal Register affords all rights and responsibilities available to trademark owners. To online retailers, the Supplemental Register is a sort of holding ground for trademarks that the U.S. Trademark Office does not believe function as trademarks yet. Think of the Supplemental Register as a holding room for marks… Read More