Protecting ‘Pig Sooie’ & Distinctive Sounds Through Trademark
Protecting ‘Pig Sooie’ & Distinctive Sounds Through Trademark Earlier this summer, the University of Arkansas, home of the Razorbacks, secured trademark protection for its “Calling the Hogs” chant. Football and basketball fans may recognize the familiar “woo pig sooie!” cheer, which was granted trademark protection by the United States Patent and Trademark Office (USPTO), Registration Number 4558864: “The Mark consists of a sound. The Mark consists of a crowd cheering the following words “WOOOOOOOO. PIG. SOOIE! WOOOOOOOO. PIG. SOOIE! WOOOOOOOO. PIG. SOOIE! RAZORBACKS!” This registration was unique in that the University gained protection for the sound of the call, and not… Read More